Overview

8020REI provides you with access to over 100 high-performing SMS templates used in our own real estate operations. However, you may also choose to create your own custom templates for more targeted communication.

This guide explains how to create a new SMS template in your domain and how to use dynamic content with merge fields to maximize deliverability and engagement.

Steps to Create a New SMS Template

  1. Log in to your 8020REI account.

  2. Navigate to:
    SMS Sellers → Templates → New Template

  3. Write your message content in the template editor.

  4. Use merge fields to personalize your message dynamically (see next section).

  5. Click Save once your template is complete.

You can also edit or duplicate existing templates from the list if you want to make quick adjustments.

 

Available Merge Fields

Merge fields allow your messages to appear more human and personalized, which helps improve delivery rates and avoids being flagged by carriers.

You can insert the following merge fields into your SMS templates:

  • First Name → {{first_name}}

  • Last Name → {{last_name}}

  • Full Owner Name → {{owner_name}}

  • Address / Parcel # (Folio) → {{property_address}}

  • Phone Number Label → {{phone_label}}

Create Custom Merge Fields

To further reduce carrier filtering and enhance delivery rates, we recommend creating custom merge fields for high-frequency templates. This allows you to add variability to your messages (e.g., switching words like "interested," "available," "property," etc.).

Tip: Use ChatGPT to generate variations for different message parts when building dynamic templates.

Best Practices

  • Rotate 8–12 dynamic variations per message part.

  • Avoid overusing words like “offer,” “cash,” or “deal.”

  • Don’t use links or ALL CAPS in your initial message.

  • Personalize messages with property details when possible.