Overview
Improving the delivery rate of your SMS templates is essential for maximizing outreach and engagement in your real estate marketing campaigns. Whether you're using high-volume or niche messages, regularly optimizing your templates ensures better performance, higher ROI, and fewer issues with carrier filtering.
Best Practices & Monitoring Guidelines
Monitor Regularly
We recommend reviewing your template performance weekly or bi-weekly to identify delivery issues early and make timely adjustments.
Updated Benchmarks & Optimization Strategy
| Usage Volume | Template Requirements | Target Delivery Rate |
|---|---|---|
| 100+ uses/day | Make the template dynamic, with 2 to 5 parts and at least 7 variations per part. The higher the usage, the more variation needed. | 90% minimum, aim for 95%+ |
| 35–100 uses/day | Consider dynamic formatting. Use 2 or 3 parts, each with at least 5 variations. | 95% minimum, aim for 98%+ |
| ≤ 35 uses/day | Delivery rate should be 99%+. If not, make manual edits or apply dynamic structure. | 99%+ |
| Custom Responses (Unknowns) | Review wording if rates drop below 99%. A slight dip may occur occasionally, but prolonged underperformance requires revision. | 99%+ |
Additional Recommendations
Use variable-friendly formats that reduce repetitiveness and appear more natural to carriers.
Test your templates regularly, especially after major changes or when delivery rates decline.
Avoid overusing identical phrasing or links across multiple templates.
Goal
Maintain an overall delivery rate of 90% or higher, with a recommended target of 95%+ across all SMS templates.
