Hidden Gems are high potential, low competition properties that match your Buy Box criteria but are often missed by other data providers due to incomplete or unstructured public records. At 8020REI, we specialize in uncovering and delivering these overlooked properties giving our clients a unique competitive edge in saturated markets.
Overview
Hidden Gems are:
Fully aligned with your acquisition strategy
Often ignored by other vendors due to "messy" or missing data
Typically owned by harder-to-reach individuals
Frequently untapped by other investors
These properties are under the radar and that's exactly why they're valuable.
Why Are Hidden Gems Important?
They offer untapped potential because:
You’re often the first or only investor contacting the owner
Competition is extremely low or nonexistent
Many of these owners haven’t been marketed to by anyone else
Response rates tend to be higher due to the lack of saturation
Targeting Hidden Gems puts you in front of sellers no one else is reaching.
How 8020REI Identifies Hidden Gems
Our team uses proprietary filtering, machine learning, and data cleansing processes to detect properties that other systems exclude, such as:
Properties with Unformatted or Unknown Year Built
Ignored by many vendors due to data formatting issues
Our system captures and processes them accurately
Properties with Unformatted or Unknown Last Sale Date
Often long-held properties, inherited homes, or transactions outside typical reporting
These are frequently missed by standard AVMs and data sources
Example:
A home built in 1930 with no recorded sale date may be excluded by most systems. We identify it, verify ownership, and if it fits your Buy Box it becomes a lead that only you are pursuing.
Proven Results
Focusing on Hidden Gems has generated:
40% of client-generated revenue in recent years
Higher response rates on mail and SMS
Lower cost per acquisition due to reduced competition
These properties are small in volume, but high in return.
Included Automatically in Your Lists
You don’t need to take extra steps Hidden Gems are already included in your fulfillment lists as long as they match your Buy Box filters.
This makes your marketing smarter without adding complexity to your workflow.
Strategic Marketing Impact
Because Hidden Gems are rarely contacted:
Your direct mail or SMS is often the first message they’ve ever received
Sellers are less guarded or “burned out”
You increase your chances of real engagement
Your message gets attention not ignored.
What Other Vendors Miss
Many data providers prioritize clean, standardized records — and discard everything else.
At 8020REI:
We embrace data complexity
We recover value from fragmented or poorly structured public records
We convert “bad data” into great opportunities
What others ignore, we investigate and extract value.
Want to Tap Into Hidden Gems?
We’ll help you uncover overlooked leads that match your strategy and stand out in any market.
Contact your Customer Success Manager, or
Email us at support@8020rei.com
Let us help you integrate Hidden Gems into your next campaign and start uncovering sellers no one else sees.
