Overview: Monthly List Guidelines
8020REI delivers high-quality, ready-to-use property data. Maximize your ROI by following these best practices designed to help you engage the right seller, with the right message, at the right time.
Channel-Specific Lists
Each month, you’ll receive curated property lists for your marketing channels:
Direct Mail
Cold Calling
SMS
Monthly Execution
Apply your marketing efforts to each new list during the designated month. The data is optimized for strategic contact frequency.
Use the Feedback Loop
Send back updated results (deals, leads, DNC, NYI, and wrong numbers) to continuously improve your algorithm.
Cold Calling
To succeed, prioritize dial frequency and efficiency across motivated properties. Segment based on Action Plans (30, 60, 90 days).
| Tier | Redial Settings | Call Top Numbers |
|---|---|---|
| 30 DAY | 3x/day (Week 1), then 3x/week | All numbers provided |
| 60 DAY | Up to 3x/week | Top 6 numbers |
| 90 DAY | Every 2 weeks | Top 3 numbers |
Upload skip trace numbers to your domain and report outcomes through the Feedback Loop.
SMS
Segment messages by Urgent, High, and Low priority. Use targeted messages included in your monthly list to boost engagement.
| Tier | Frequency | Text Top Numbers |
|---|---|---|
| 30 DAY | Every 2–3 weeks | All mobile numbers |
| 60 DAY | 1x/month | Top 6 mobile numbers |
| 90 DAY | 1x/month | Top 3 mobile numbers |
Direct Mail
Send the right message to the right person with proper formatting and cadence.
Tell a story: Use targeted messages that speak to each seller's pain points.
Alternate format: Send 1 letter for every 2 postcards.
Rotate design monthly (3–4 styles) to avoid message fatigue.
Doorknock or send handwritten letters to 30-DAY properties as a supplemental strategy.
Partnerships
Frequently Asked Questions
How is my data organized and prioritized?
Our algorithm follows the 80/20 principle to tier properties into Urgent, High, and Low categories. This prioritization is then mapped across marketing cadences per your strategy.
Why is there an overlap within my lists?
Top-performing properties (Urgent) are intentionally repeated monthly across all channels to ensure persistent outreach. These are the most likely to sell at a discount.
What records should I skip trace monthly?
Only skip trace the new records from your latest fulfillment.
Can I get fresher data for probates or pre-foreclosures?
Yes. We recommend hiring a virtual assistant to monitor county records daily or weekly. We also offer pre-trained virtual assistants. Contact us at support@8020rei.com.
Why isn’t my Urgent list converting more deals?
Our tiering model forecasts which properties are likely to sell in the next 6–12 months. Patience and consistency are key.
What if I run out of properties to contact mid-month?
Start again from your Urgent tier, then move to High, then Low. Filter for Hidden Gems first. If you’re running out or receiving too many, let us know so we can adjust your volume accordingly.
Glossary
Hidden Gems: Properties with UNFORMATTED or UNKNOWN last sale date or year built. These typically have lower competition.
Golden Address: The latest address returned by skip tracing vendors.
Option 1: Mail both the Mailing Address and the Golden Address.
Option 2: Mail Golden Address first. If undeliverable, mail to the original address.
Main Distress Indicators: The top 3 data points we believe make a seller more likely to accept a discounted offer.
