Monthly List Guidelines
8020REI delivers high-quality ready-to-use property data. Maximize your ROI by following these guidelines designed to increase your opportunity to engage with the right seller, with the right message, at the right time!- Be sure to use each list for the intended channel! You’ll receive a curated lists of properties for your marketing channels across direct mail, cold calling, and SMS.
- Apply marketing efforts to the new list each month. Your data arrives optimized for strategic contact frequency. Contact the properties during their designated month.
- Utilize the 8020REI Feedback Loop to update your algorithm. Each new deal and lead response has the potential to apply an additional layer of refinement to your data.
Guidelines for the best use of the lists per marketing channel:
Cold Calling
To be successful, a good cold calling strategy prioritizes dial frequency and efficiency across motivated properties.Segment your call strategy based on the action plans: Urgent, High, and Low
Upload your skiptrace numbers to your domain to ensure…
Share leads, DNC/NYI, and wrong numbers via the 8020REI Feedback Loop
Focus on frequency by applying the dialing tactics based on the following
URGENT HIGH LOW Redial Settings (numbers that haven't been answered) First week: Up to 3 times per day
After: Up to 3 times per weekUp to 3 times per week. Up to every 2 weeks. Call top seller numbers All Numbers provided Top 6 numbers Top 3 numbers
SMS- Segment your call strategy based on the action plans: Urgent, High, and Low
- Utilize the targeted messages in your monthly list to increase your response rate
- Focus on frequency by applying the dialing tactics based on the following:
| URGENT | HIGH | LOW | |
|---|---|---|---|
| Frequency | Every 2-3 weeks | Once per month | Once per month |
| Text top seller numbers | All Mobile provided | Top 6 Mobile | Top 3 Mobile |
Direct Mail
To tell a story that resonates with your audience by addressing their pain points directly. You may see several samples of good postcards here.
To tell a story that resonates with your audience by addressing their pain points directly. You may see several samples of good postcards here.
Cycle your format to increase your response rate. Send at least 1 letter for every 2 postcards
Grab your audience’s attention using the targeted messages for each property in your list
Rotate your postcard design monthly across 3 or 4 styles to prevent a drop in conversion rate
- Doorknock and/or send handwritten letters to Urgent properties every month in addition to standard mailer
Partnerships
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Frequently asked questions:
How is my data organized and prioritized?
We have built a proprietary algorithm following the 80/20 principle to help you prioritize which properties should go to the Urgent, High, and Low. Here is an illustration and high-level overview of how we separate them into tiers. After segmenting the lists we use our Marketing cadence and Action Plans expertise to coordinate the different lists based on your custom marketing needs and channels. Click here to learn more about the marketing cadence process.
Why is there an overlap within my lists?
- Each list will have a small overlap (intentional). Primarily urgent properties will repeat every month on every marketing channel on purpose. These properties are the most likely to sell at a discount and you should try to connect with those sellers on all channels asap. All properties in these lists fit your buy box.
What records should I skiptrace every month?
- We recommend you skiptracing only the new records you will be receiving each month.
What can I do if I want to obtain the freshest pre-foreclosure, probates, etc. from my county records?
- We recommend training a virtual assistant to discover where the main distress points are filed online and data-mine on a daily weekly basis directly from the source. Every bulk data vendor will have a similar delay as our data and will have minimal or no variation. We provide fully trained Virtual Assistants as an additional service. If interested, please reach out to support@8020rei.com
Why is my urgent list not converting significantly more than the other lists?
- Our data tiering process allows us to identify what properties are more likely to sell at a discount in the next 12 months. Sometimes we must wait at least 6 to 12 months before analyzing and making adjustments.
What if I run out of properties to text or call during the month?
- When redialing or re-texting we recommend always starting with the lists based on the tiers (urgent first, high second, low, third) and filtering first the hidden gems. If you are running out of properties every month or have too many properties please let us know so we can adjust your marketing needs. The goal is for us to deliver only what you can handle on a monthly basis.
Glossary:
- Hidden Gems: Properties that have an UNFORMATTED or UNKNOWN last sale date or years built. Fewer investors have access to these properties --> Less competition. When redialing or re-texting we recommend always starting with the hidden gems.
- Golden Address: Most recent address received by the skip trace vendor. Two options:
- Mail both: the mailing address and the golden address at the same time.
- Mail the golden address first, if returned or undeliverable, mail the mailing address.
- Main Distress Indicators: Top 3 distress data points we believe might influence the seller to sell at a discount. You may use these in your SMS or Direct Mail efforts and build specific messages in order to talk to the right seller with the right message.
