Targeted Messages are personalized marketing messages that speak directly to the seller's situation based on the distress indicators identified in their property profile. This feature helps you deliver the right message to the right seller at the right time boosting your response rates across Direct Mail and SMS campaigns.
Why Use Targeted Messages?
Increase response rates
Build trust quickly by demonstrating empathy and understanding
Improve conversion rates by addressing the seller’s specific challenges
Targeted Messages are automatically included in your monthly Direct Mail and SMS lists.
How It Works
When a property has one or more distress points (e.g., tax delinquency, absentee owner, probate), the system assigns a Targeted Message aligned with that situation. This message can then be included in your Direct Mail templates or SMS outreach.
Example
| Distress #1 | Distress #2 | Targeted Message #1 | Targeted Message #2 |
|---|---|---|---|
| Absentee Out of State | Tax Delinquent | Remote Closings | Help with Tax Liens |
SMS Template Example:
"Hi John, I'm a landlord and I acquire properties in any condition. We specialize in remote closings and helping with tax liens. Would you be open to an offer?"
How to Edit or Customize Your Targeted Messages
You can tailor your messages to match your tone, brand, or seller persona by following these steps:
Step-by-Step:
Log into your domain
Click Tools → Targeted Messages
Choose the group or distress combination you'd like to update
Edit the message to reflect your preferred style
Save changes—your updates will now reflect in upcoming lists
Use this customization to reflect your voice, include local references, or highlight your personal expertise.
Best Practices
Keep it concise – Stick to 1–2 pain points per message
Speak to their situation – Use language that reflects urgency or empathy
Avoid over-promising – Focus on how you can help, not just what you offer
Important Reminder
Don’t forget to check the latest Marketing One-Pager to ensure your messages follow 8020REI’s best practices and maximize your ROI.
Need a Quick Visual Guide?
Watch our explainer video here:
