Knowledge Base

Overview

This article provides essential best practices, FAQs, and tips to help you maximize SMS marketing performance whether you're using Launch Control or another SMS platform. Implementing these strategies will allow you to make the most of your 8020REI-provided lists and increase engagement with motivated sellers.

Launch Control Tip: Optimize Urgent Outreach

Launch Control only allows messaging up to three numbers at a time per contact. For Urgent property lists, we recommend:

1. First Outreach: Text the top 3 numbers.

2. Second Outreach: Follow up with the remaining 2–3 numbers.

This approach ensures fast and efficient outreach, prioritizing the highest quality leads while respecting system limitations.

Segment Your Data by Distress Type

Step-by-step guide:

1. Create separate lists based on distress types (e.g., absentee, tax delinquent, preforeclosure).

2. Upload the segmented lists to Launch Control.

? Why It Matters:

This method allows you to send more relevant, personalized messages using our pre-built targeted message groups—without being overly specific or invasive.

Tip: Use ChatGPT to generate variations of your SMS templates to prevent repetition and increase message variety.

Frequently Asked Questions

Q: What should I do if a Decision Maker says they’re not interested?

A:

• In Your CRM: Tag them for future follow-up and enter them into a separate cadence.

• With 8020REI: Send us these contacts—we’ll mark them as NYI (Not Yet Interested) and include them in a different outreach cadence. You’ll still receive them as part of your monthly lists (Urgent, High, Low, and NYI).

Recommended KPIs for SMS

Based on industry benchmarks and internal performance metrics, aim for:

• Delivery Rate: 95%+

• Response Rate: Monitor weekly and adjust underperforming templates

• Lead Conversion: Varies by market; track leads generated per 1,000 messages sent

Recontact Frequency for Leads

Example cadence for follow-ups via SMS (and calls):

Recommendation: Include at least 3 calls per day as part of your follow-up strategy.
If a seller stops responding via SMS, call them directly—this often re-engages them.

Recontact Frequency: Leads

Here you will find a brief sample of follow up messages for a lead and the frequency in which they should be sent:

We recommend adding some follow-up calls in between SMS contacts. At least 3 calls per day.

• If a seller ghosts you through SMS, we always recommend giving them a call.

Recontact Frequency: NYI

We recommend reaching out again within the first 10 days after the initial contact. Include phone calls in this cadence to re-establish connection and confirm long-term interest.

Here you will find a brief sample of follow up messages for an NYI seller and the frequency in which they should be sent. We recommend calling them in the first 10 days

SMS Map

Click here to access our SMS Map
This resource includes sample templates, strategy breakdowns, and implementation suggestions for your team.

Template Maintenance Schedule

Maintaining high delivery and engagement rates requires consistent review and template adjustments.

Final Tips

• Use dynamic content with merge fields (e.g., property address or seller name).

• Avoid static templates and overly generic messages.

• Avoid “spammy” words like cash, deal, sell fast, and never use ALL CAPS or links in initial messages.

For more personalized help, contact support@8020rei.com or your Customer Success Manager.