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Overview

Overview

In this article you will find our SMS best practices, FAQ and some tips to implement on Launch Control or the SMS platform you are currently using, to maximize the use of our lists.

Launch Control Tip

We suggest dividing your URGENT property numbers into two sets to optimize your SMS tactics through Launch Control.

  1. You can begin by reaching out to the top three numbers in your list.
  2. Then follow up with the remaining two or three numbers during a second outreach.

This approach ensures that your urgent messages receive prompt attention, while still allowing you to prioritize your outreach effectively within the limits of the Launch Control system, which only permits you to contact up to three numbers at a time.


Segment your data

Segment your data depending on the distress points.

How?

    1. Create different lists.
    2. Upload them into Launch Control.

This way you could create different templates utilizing our targeted messages and reach the sellers depending on the distress or issue they are dealing with. Try not to be very specific since it could make the seller feel we are stepping into their lives.

By implementing this, you will be more intentional and granular, avoiding generic messages that will not yield great results. Use CHATGPT to switch up and create different templates. 

FAQ

Suppose a Decision Maker mentions they are not interested in selling. In that case, we recommend you the following: You can manage this manually in your CRM and keep contacting this person in the future, following up through Launch Control.

  1. Add it to your CRM and create a different cadence sequence.
  2. You send us the information of the sellers that are not yet interested in selling, we will add this in a different sequence into our CRM as NYI and we will continue sending them to you as a prospect on a different cadence. You can receive a list for Urgent, High, and Lows plus a NYI list.

KPIs for SMS

These are our recommended KPIs for SMS based on years of experience.



Recontact Frequency: Leads

Here you will find a brief sample of follow up messages for a lead and the frequency in which they should be sent:


We recommend adding some follow-up calls in between SMS contacts. At least 3 calls per day.

  • If a seller ghosts you through SMS, we always recommend giving them a call.


Recontact Frequency: NYI

Here you will find a brief sample of follow up messages for an NYI seller and the frequency in which they should be sent. We recommend calling them in the first 10 days

SMS Map

  • Click here to access our SMS map, you will find valuable information to implement in your organization.


Maintenance of templates:

  • Daily: Review on a daily basis all delivery rates.
  • Weekly: Review on a weekly basis all response rates per template.