8020REI’s Targeted Message Groups feature is designed to enhance your direct marketing efforts by personalizing communication based on the seller’s specific situation. By aligning your message with the seller’s distress or demographic, you can build more trust and improve your response and conversion rates.
Why Use Targeted Message Groups?
When sellers see testimonials or content that reflect their own situation, they are more likely to relate, respond, and trust your offer. With this feature, you can easily send customized messages and postcards to match each seller's condition.
Available Seller Groups
Properties are automatically assigned to one of six Targeted Message Groups based on their data. These groups are assigned using a cascading logic — if a property matches multiple criteria, it is assigned to the group with the highest priority:
| Group | Name | Criteria (Distress Indicators) |
|---|---|---|
| 1 | Probate/Estate | Probate or Estate flags |
| 2 | Financial | Tax Delinquent, Debt Collection, Pre-Foreclosure, 30–60 Days Late, Low Credit, Bankruptcy |
| 3 | Absentee | Absentee = True (Owner does not live at the property) |
| 4 | Senior (55+) | Owner is 55 years or older |
| 5 | Owner Occupied | No distress indicators; property is owner-occupied |
| 6 | No Distress | No qualifying data available |
Example: If a property is both Absentee and Pre-Foreclosure, it will be assigned to Group 2: Financial due to higher priority.
Marketing Use Case
Include testimonials on postcards or SMS messages that speak directly to the seller’s situation. For example:
Group 1 (Probate): “We helped Maria settle her family’s estate quickly and respectfully.”
Group 2 (Financial): “John was behind on taxes and about to lose his home — we stepped in with a fast, fair offer.”
Group 3 (Absentee): “We work with landlords who are tired of managing rentals from a distance.”
These messages humanize your brand and help prospects feel understood.
Where to Find Targeted Messages in Your Domain
You can view and manage these messages within your 8020REI platform:
Step-by-Step:
Navigate to your domain
Click on “Tools”
Select “Targeted Messages”
Go to the “Targeted Testimonials” tab
Review each message template based on the group assignment
Use these templates when creating postcards, letters, or SMS campaigns for personalized outreach.
Boost Your ROI with Precision Marketing
Targeted messaging helps you:
Build trust faster with prospects
Improve your direct mail and SMS campaign performance
Increase appointment and deal conversion rates
Maximize ROI by focusing on what matters to each seller
Example: 
Need Help Setting It Up?
If you’d like help customizing your targeted messages or have questions about how your properties are categorized, reach out to your Customer Success Manager or email us at support@8020rei.com.
