Overview
The Marketing Step Count (MSC) is a new feature designed to provide a more detailed and nuanced overview of your contact history with specific properties. By adding five new columns to your marketing cadence, you will have a clear understanding of your communication frequency across various channels, the novelty of the property on your list, and the date of the first contact.
Use Cases
Detailed Contact History: The MSC feature allows you to easily track how many times you have contacted a property via different marketing channels such as SMS, Cold Call, and Direct Mail. This provides a clear picture of your interaction history, enabling better decisions and strategy adjustments.
Novelty Indicator: With the MSC feature, you can instantly identify new properties on your list, enabling you to tailor your communication strategy accordingly.
First Contact Date: The MSC feature records when a property first appeared in your marketing cadence. This information can be invaluable for tracking property engagement over time and identifying patterns.
Benefits
Optimized Communication Strategies: With a detailed view of your contact history, you can optimize your communication strategies to maximize engagement and return on investment.
Improved Decision-Making: By understanding the number of contacts made via different channels, you can make informed decisions about which marketing channels are most effective for your business.
Enhanced Tracking: The ability to identify new properties and track first-contact dates helps you better understand your property portfolio's evolution, enabling you to spot trends, track performance, and make strategic adjustments.
Streamlined Processes: The MSC feature is designed to work seamlessly with your existing marketing cadence, ensuring smooth integration with minimal disruption to your operations.
How to Use
You can just navigate to your marketing cadence. Here, you will find four new columns: " Marketing SMS Count," "Marketing CC Count," "Marketing DM Count," and "Marketing First Recommendation." In case you don't see them in the default view, you can change the view by following these steps:
To access the information visible in the column view of the Property List, follow these steps:
Locate the Property List and ensure that the counter information is not visible in the current column view, click on the edit pencil icon. This action will enable you to enter the edit mode, where you can modify the settings of the Property List.
In the search box type the word "count" to filter the list based on this keyword. Select the four columns and click on "Apply."
As you interact with properties through different marketing channels, these counts will automatically update, providing a real-time snapshot of your contact history.
The "Marketing First Recommendation" column will record the date when a property first appeared on your marketing cadence, allowing you to track your engagement over time.
