This dictionary defines key terms used across 8020REI’s platform, tools, and services. It’s designed to help clients understand system features, marketing workflows, and investment strategies with clarity.
A–Z Glossary
A
Absentee: A property owner who does not reside at the property and is typically not involved in its management.
Action Plan: A predefined sequence of marketing steps (calls, SMS, tasks) to engage prospects over time.
Affidavit: A written, sworn statement used as legal evidence.
AI-Stacking: 8020REI’s proprietary method of combining multiple data sources and distress indicators to prioritize properties.
Annuity: A fixed yearly payment, often for retirement.
Appraisal: A formal estimate of property value.
Appreciation: The increase in a property's value over time.
Assessed Value: The value assigned by tax authorities for assessment purposes.
Asset: Any item of economic value owned.
Assignment of Mortgage: Transfer of mortgage rights from one party to another.
Assumption Fee: A fee to take over a seller’s mortgage.
Avatar: A unique system-generated ID for each property based on the client’s Buy Box.
B
Backtest: The process of testing a Buy Box or campaign using historical data to simulate past performance.
Bankruptcy: A legal process for resolving unpaid debt.
Bounce Rate (Marketing): The rate at which SMS or mail are undeliverable.
Broker: A licensed intermediary in real estate deals.
Buy Box: The customized criteria used to define a client's ideal investment property.
C
Call Task: A step in an action plan where the user is prompted to call a property owner.
Campaign ID: A unique identifier used to track performance of a specific outreach campaign.
Case Reverse Buy Box: A review method used to refine a client’s Buy Box based on deal history.
Code Violation: Noncompliance with building codes.
D
Data Mining: Analyzing large datasets to find valuable trends.
Data Refresh: Updating property records with the latest public and vendor data.
Debt Collection: Efforts to recover unpaid property-related debts.
DirectONE / DMForce: Direct mail fulfillment partners.
Distress Points: Variables that suggest a property is distressed (e.g., high equity, vacancy).
DNC (Do Not Call): A classification that prevents outreach to that phone number.
E
Engagement Call: A periodic strategy session with your Customer Success Manager to evaluate progress.
Estate: A deceased person’s property and assets.
Eviction: The legal process to remove a tenant.
F
Folio: A unique property identifier.
Fulfillment: Monthly delivery of targeted property lists based on your Buy Box.
G
Golden Address: The most accurate and recently verified mailing address.
Golden Zip: Cleaned ZIP code used for address standardization.
H
Hidden Gems: Properties often missed by other vendors due to missing or unformatted public data.
High Equity: When the property value exceeds debts owed by a wide margin.
Hot List: A prioritized group of high-scoring properties for immediate outreach.
I
Import Task: The process of uploading or tagging property data within the domain.
Interfamily Transfer: A property transfer between relatives.
J
Jumbo Loan: A mortgage that exceeds standard conforming limits.
Judgment: A formal legal decision regarding property rights or debt.
K
Key Money: Upfront payment to secure a lease.
L
Leasehold Estate: Temporary rights to use property under a lease.
Liens: Legal claims against a property for unpaid debt.
List Review: QA process to ensure your list aligns with your Buy Box.
Low Credit / Low ESI: Indicators of a seller’s financial position or distress level.
M
Main Distress Indicators: Core variables (e.g., equity, vacancy, absentee) used in prioritizing leads.
Market Saturation: A measure of how many investors are targeting the same market.
Mechanic’s Lien: A legal claim for unpaid construction or repair work.
Mortgage: A loan secured by real estate.
Multifamily: Residential properties with more than one unit.
N
Net Operating Income (NOI): Yearly property income minus operating expenses.
Niche List: A custom property list uploaded by the client (e.g., probate, tax delinquent).
O
Owner Financing: A property purchase where the seller provides the loan.
P
Phone Status Update: Classification of numbers (e.g., Decision Maker, DNC) after outreach.
Probate: Legal process to validate and execute a will.
Property Management: Oversight of real estate operations.
Q
Quiet Enjoyment: The legal right to undisturbed use of property.
R
Real Estate Investment Trust (REIT): A company that owns income-producing properties.
Retrospective Data: Past data used to identify patterns and improve targeting.
Reverse Skip Trace: Identifying a property based on a provided phone number.
S
Score Bucket: A group of properties filtered by Likely Deal Score (e.g., 80–100).
Shadowing Session: A live walkthrough with a Customer Success Manager for training.
Subject To: A financing strategy where the buyer takes over ownership while leaving the original loan in place.
Subprime Mortgage: A higher-risk mortgage offered to borrowers with lower credit.
SystemGPT: A machine-learning tool that supports scoring and decision automation.
T
Tag: A label applied to properties (e.g., “Litigator,” “Vacant”) for filtering.
Tax Certificate: A lien for unpaid property taxes.
Title: Legal ownership of real estate.
Transactional Funding: Short-term funding to buy and immediately resell a property.
Tag Assignment: The bulk application of tags to a list of properties.
Total Value: The estimated market value shown in check letter offers.
U
Underwriting: A lender’s process for evaluating loan risk.
Unlawful Detainer: A legal action to evict a tenant who remains without right.
V
Vacancy Rate: The percentage of unoccupied units in a property.
Vendor Source: The data provider responsible for property or contact updates.
Virtual Assistant: A remote team member assisting with admin tasks.
W
Wholesale Real Estate: Acquiring a property under contract and assigning it to a buyer.
Workflow Automation: A system of rules and triggers to automate property tasks, tags, or actions.
X
X-efficiency: Economic measure of resource productivity in generating output.
Y
Yield: Return generated by an investment over a specific period.
Z
Zoning: Local laws governing how land can be used.
# (Numeric Terms)
1099 Form: Used to report non-salary income to the IRS.
30–60 Days: Indicator that a property is behind on mortgage payments — a common sign of distress.
401(k): A retirement savings plan available through employers.