The Buy Box is a powerful configuration tool that defines which properties best match your investment criteria. This step-by-step guide walks you through the process of creating a Buy Box in your domain.
Remember: To save any change during setup, always click Next.
Step-by-Step Instructions
1. Navigate to Your Domain
Go to:
yourdomain.8020rei.com/buybox
2. Click New BuyBox
Choose: Market Reverse BuyBox (MRBB)
3. Name Your BuyBox
Choose a clear and descriptive name (e.g., Houston Residential Q3).
Click Save.
County Selection
4. Add Counties
Group similar counties together.
Avoid combining counties with more than 25% difference in median property prices.
Exception: For Land or Commercial BuyBoxes, price differences are less relevant.
Property Type
5. Select Property Types
Use separate BuyBoxes for Residential, Commercial, and Land. Rate each property type based on your preferences:
Residential: SFH, Condo, 2–9 Units, Townhouse, Modular, Mobile Homes
Commercial: Commercial, Multi-family, Self-storage, Mobile Park, Others
Land: Land
Property Weights (Scoring Influence)
6. Assign Weights (Suggested Ranges)
| Metric | Recommended Range |
|---|---|
| ZIP Code | 15–20% |
| Years Old | 20–25% |
| Years of Ownership | 20–25% |
| Total Value | 20–25% |
| Loan-to-Value (LTV) | Max 10% |
Use the slider to match the green (recommended) area. Avoid changing weights unless guided by a CSM.
ZIP Code Filtering
7. ZIP Code Selection
Ask the client for preferred ZIPs or use all.
Base suggestions on:
Client Reverse BuyBox (RBB) preferences
Market Reverse BuyBox (MRBB) data
Click Map to visualize coverage.
Owner Type
8. Select Owner Types
Include companies and individuals.
Many absentee-owned investment properties are held by companies—don’t exclude them by default.
Years of Ownership
9. Define Ownership Ranges
Exclude properties with <5 years of ownership.
✅ Add ⭐⭐⭐⭐⭐ to Unknown to include older, undigitized ownerships (e.g., inheritance).
Property Age (Years Old)
10. Select Age Range
Exclude properties newer than 15 years.
For large markets, start at 20–25 years old to narrow the list.
Select ALL for Commercial and Land (weight is 0%).
Loan-to-Value (LTV)
11. Filter by LTV
Avoid LTV ranges above 100%.
Follow standard recommendations, typically selecting <70% LTV.
Estimated Market Value
12. Set Value Ranges by Property Type
| Property Type | Recommended Range |
|---|---|
| Residential | $100K–$600K (client-specific) |
| Commercial | Based on distribution (often higher) |
| Land | $10K–$500K (client-specific) |
Always consult the client and cross-reference with MRBB data.
Remove price outliers unless specifically requested.
Living Area & Lot Size
13. Filter as Needed
Use standard recommendations, unless the client has specific criteria.
For Commercial and Land, set ALL (weight = 0%).
14. Click Save to complete the Buy Box setup.
Tips
Use multiple BuyBoxes if needed (e.g., split counties with different market dynamics).
Ensure all selections are aligned with the client's marketing capacity and strategy.
Use the MRBB and RBB insights to fine-tune selections and expand or reduce targeting as needed.
Need Help?
If you're unsure how to configure your BuyBox or want recommendations based on your market and deal history, contact your Customer Success Manager or email us at support@8020rei.com.
