The Likely Deal Score is a proprietary metric developed by 8020REI that ranges from 0 to 100. It evaluates properties based on a variety of public and behavioral distress signals such as foreclosure, divorce, bankruptcy, and more to help you quickly gauge a property's investment potential.
What Does It Measure?
The Likely Deal Score is calculated by blending multiple data points, including:
Foreclosure activity
Divorce and bankruptcy records
Length of ownership and equity status
Absentee or vacant indicators
This unique combination generates a score that reflects the likelihood that a property is a high-priority target for investment.
Key Benefits
1. Quick Evaluations
The score offers an instant snapshot of a property's potential.
Unlike static data sets, it dynamically ranks properties based on real distress signals rather than just demographics or ownership data.
2. Prioritize Profitably
Use filters such as
Likely Deal Score > 70
to focus on the top 5–10% of properties most likely to sell.Expand your targeting to the top 30–40% as needed, ensuring you reach both premium and broader segments.
3. Risk Awareness
Incorporates multiple distress indicators, helping you identify not only high-potential deals but also areas that may present higher risks.
A property’s score may change over time as new data is received, so you always have an up-to-date perspective on its potential.
4. Time Efficiency
The Likely Deal Score accelerates the property selection process, reducing manual analysis and streamlining your marketing effort.
Integration with Reverse Buy Box
Your past deals and historical success data feed into the Reverse Buy Box system. When paired together:
The Likely Deal Score helps surface the highest-priority properties that align with your proven buying patterns.
This ensures that your targeting is not only dynamic but also tailored to your unique investment strategy.
Important Considerations
Not Static: The Likely Deal Score is updated regularly as new public data and behavioral signals are incorporated. A property's score can change based on shifts in ownership status, financial distress, and other factors.
Combined Approach: While the score is a powerful tool for prioritization, its effectiveness is maximized when used in conjunction with additional filters such as zip code, owner type, property size, and time owned.
Comparison Advantage: Unlike generic or static data sets, our scoring system continuously ranks properties based on current distress indicators, offering an edge over traditional lead lists.
Need Assistance?
If you’re unsure how to integrate the Likely Deal Score into your strategy or have any questions about how it works:
Contact your Customer Success Manager, or
Email support@8020rei.com
We're here to help you make data-driven decisions and maximize your ROI.