Every property is evaluated using your customized BuyBox the set of rules and characteristics that define your ideal deal. The closer a property fits your BuyBox, the higher the score.
Core variables used to calculate the score include:
- ZIP Code
- Owner Type (e.g., individual, trust, corporate)
- Property Type (e.g., SFR, multifamily, land)
- Years of Ownership
- Year Built (Property Age)
- Loan-to-Value Ratio (LTV)
A higher score = stronger alignment with your ideal acquisition profile.
Why Is the BuyBox Score Important?
Streamline Your Search
Quickly eliminate properties that don’t meet your minimum criteria.
Prioritize Wisely
Focus time and marketing budget on the highest-scoring, most relevant leads.
Make Faster, Smarter Decisions
Reduce time spent analyzing each property manually and stay competitive in fast-paced markets.
How to Interpret the Score
80–100: Strong match — prioritize these properties for outreach.
60–79: Moderate match — good for follow-up campaigns or secondary lists.
Below 60: Low match — consider for niche or long-term strategies.
These ranges may vary depending on your budget, team size, and market saturation.
How to Use It Strategically
Apply filters like “BuyBox Score > 70” to focus on top-tier prospects.
Combine with distress filters (e.g., Vacant, High Equity) to refine your list even further.
Run A/B tests by score bracket to see how conversion rates vary across tiers.
Periodically review your BuyBox with your CSM to ensure your scoring stays aligned with your business goals.
Keeping Your BuyBox Aligned
Your strategy may evolve and your BuyBox should reflect that. We recommend reviewing your BuyBox every 90 days to keep your scoring logic accurate. Your Customer Success Manager can help you:
Analyze deal history
Adjust property weightings
Reconfigure ZIPs, owner types, or other filters
Continuous Improvement
8020REI is constantly improving the scoring model. Additional variables may be incorporated in the future based on system performance, market shifts, and user feedback ensuring your score remains a reliable tool for decision-making.
Need Help?
Want to update your BuyBox or understand how your score is calculated?
Contact your Customer Success Manager, or
Email us at support@8020rei.com
We’ll walk you through it and ensure your system is working to your advantage.