The 8020REI Score is a dynamic, proprietary metric ranging from 0 to 1000, designed to help real estate investors evaluate and prioritize property opportunities with precision. It combines two foundational scoring models within the 8020REI platform:
Likely Deal Score – Measures the motivation level of the seller based on distress signals.
BuyBox Score – Measures how closely a property aligns with your defined investment criteria.
Together, these two components deliver an aggregate evaluation that reflects both urgency and strategic fit.
Overview
Each property is automatically assigned an 8020REI Score based on:
How likely the seller is to sell (distress indicators like vacancy, equity, preforeclosure, etc.).
How well the property matches your BuyBox (ZIPs, property type, ownership years, LTV, etc.).
The closer the score is to 1000, the more attractive the property is both in seller motivation and investment alignment.
Understanding the Scoring System
| Score Type | What It Measures | Range |
|---|---|---|
| BuyBox Score | Strategic fit with your investment criteria | 0–100 |
| Likely Deal Score | Motivation/distress level of the seller | 0–100 |
| 8020REI Score | Combined fit + motivation | 0–1000 |
Scores are automatically calculated and updated during each monthly refresh cycle or after BuyBox changes.
Score Interpretation
Use the 8020REI Score to prioritize outreach and marketing focus:
| 8020REI Score Range | Interpretation |
|---|---|
| 900–1000 | Top-tier leads — highly motivated and ideal fit |
| 700–899 | Strong leads — aligned or highly motivated |
| 500–699 | Mid-tier — may have potential with targeted effort |
| Below 500 | Low urgency or fit — consider for long-term/niche |
Why the 8020REI Score Matters
See the Full Picture
Get a holistic view of each property’s value without having to analyze dozens of variables.
Move Quickly
Quickly sort and filter to engage the right properties at the right time.
Optimize ROI
Focus your campaigns on the properties most likely to convert and deliver returns.
Improve Consistency
Replace guesswork with a standardized score used across your entire pipeline.
Strategic Use Tips
Filter by score in your Property List to segment your outreach.
Test campaigns by score bracket (e.g., 900+ vs. 700–899) to compare results.
Combine the score with distress filters (e.g., Vacant, Tax Delinquent) for extra targeting power.
FAQs & Common Clarifications
What if a high score doesn't get a response?
Even high scoring properties won’t always respond. The score signals data based potential, but actual results still depend on your timing, messaging, and marketing channel.
Can I adjust the weight between BuyBox and Likely Deal?
The score is system generated. If it doesn’t reflect your priorities, you can work with your Customer Success Manager to adjust your BuyBox or lead segmentation strategy.
Keep It Updated
We recommend reviewing your BuyBox and deal feedback every 90 days to ensure the 8020REI Score stays aligned with your strategy. Regular optimization improves your targeting and scoring accuracy over time.
Need Help?
Want to refine your score logic or review campaign performance by score?
Contact your Customer Success Manager, or
Email us at support@8020rei.com
We’re here to help you use the 8020REI Score as a strategic advantage.
