Overview
The 8020REI platform allows you to edit and preserve the property owner's name for better organization, follow-up, and personalization—without losing sight of the original data.
How It Works
We store the original owner name as received from our data sources.
If you manually update the owner's first or last name in the system, your changes are saved and displayed.
On each monthly data refresh:
If there are no updates to the owner's name from our source, your edited version remains visible.
If the owner's name does change, we will display the new version but retain your previous edits in the background for reference.
Why This Matters
Personalization: Use corrected or preferred names when sending mail or following up.
Context Retention: Keep track of name corrections over time (e.g., legal name changes, ownership transfers).
Clarity: Avoid confusion when the original name data is incomplete or inconsistent.
Best Practice
If you notice:
Typos in the original name
A missing first or last name
An abbreviation you want to expand
Feel free to make the edit. The system will track your change and ensure it continues to display even through future list updates.
If you have further questions about editing owner data or how it affects your campaigns, please reach out to support@8020rei.com or your Customer Success Manager.
