Knowledge Base

Understanding the relationship between your marketing goals and the number of reachable properties is essential for maximizing your monthly outreach strategy across Direct Mail, SMS, and Cold Calling.

What Are Marketing Goals?

Your marketing goals refer to the number of properties you want to target each month through the available outreach channels:

• Direct Mail

• SMS

• Cold Calling

These goals are defined by you and can be adjusted monthly, based on shifts in the market and updates to your Buy Box criteria.

What Are Reachable Properties?

The number of reachable properties depends on the properties in our dataset that meet your Buy Box requirements. This dataset is refreshed regularly, and we follow a three-month data cycle to ensure properties aren’t over-marketed or reused too frequently.

Example:

If your Buy Box results in 181,000 qualified properties, the system will cap outreach to approximately 47,000 properties per month to maintain a balanced rotation across the 3-month period.

This protects the integrity of your outreach campaigns and prevents data fatigue.

How to Calculate Reachable Properties

To calculate the maximum number of reachable properties available each month based on your Buy Box, follow the steps outlined in the tutorial below:

Step-by-Step Guide:
Filtering and Sorting Data in Dashboard – Scribe Tutorial