Monthly Action Plan for Property Owner Contact
This plan is designed to prioritize property owners based on their property score, categorizing them into 'Urgent', 'High', and 'Low' groups. Each group is further segmented into A, B, and C subcategories, with 'A' having the highest score. The contact frequency is every 30 days for 'Urgent', 60 days for 'High', and 90 days for 'Low'.
Month | Contact Method | Urgent | High A | High B | Low A | Low B | Low C |
|---|---|---|---|---|---|---|---|
1 | Direct Mail | ✓ | ✓ | ✓ | |||
SMS | ✓ | ✓ | ✓ | ||||
Cold Call | ✓ | ✓ | |||||
2 | Direct Mail | ✓ | ✓ | ✓ | |||
SMS | ✓ | ✓ | ✓ | ||||
Cold Call | ✓ | ✓ | ✓ | ||||
3 | Direct Mail | ✓ | ✓ | ✓ | |||
SMS | ✓ | ✓ | ✓ | ||||
Cold Call | ✓ | ✓ | |||||
4 | Direct Mail | ✓ | ✓ | ✓ | |||
SMS | ✓ | ||||||
Cold Call | ✓ |
Key:
✓: Indicates the group that should be contacted using the specified method during that month.
Urgent: Contact every 30 days.
High (A, B): Contact every 60 days. 'A' has a higher priority than 'B'.
Low (A, B, C): Contact every 90 days. Priority decreases from 'A' to 'C'.
Explanation:
The plan rotates the contact method (Direct Mail, SMS, Cold Call) monthly for each priority group.
The segmentation of the 'High' and 'Low' categories is based on property scores, ensuring a strategic approach to communication.
This systematic method ensures regular and efficient interaction with property owners, aligning with their property score and urgency for contact.
This structured approach facilitates effective and timely communication with property owners, prioritizing them based on the assessed urgency and potential of their properties.