Monthly List Guidelines
Each month you will receive a different list for each marketing channel and a Buyers List to your email. Make sure to use them on the channel they are meant to.
When you receive a new list, disregard the previous month's list and focus only on the new one.
The data is segmented into 3 tiers (column named “Action Plan”); Urgent, high, high b, low, low b, and low c. These segments are created based on how likely the seller is to sell their property at a discount.
The goal is to allow you to increase your chances to engage with the right seller, with the right message at the right time! To maximize your ROI.
If you need to receive the data on a special configuration format or need to change something on your monthly marketing list, please contact support@8020rei.com within 2 weeks before your fulfillment date.
Guidelines for the best use of the lists per marketing channel:
Cold Calling
Create 3 campaigns based on the data tiers: Urgent, High, and Low.
Create different redial settings and dialing preferences based on the following:
URGENT | HIGH | LOW | |
|---|---|---|---|
Redial Settings (numbers that haven't been answered) | First week: Up to 3 times per day | Up to 3 times per week. | Up to every 2 weeks. |
Call top seller numbers | All Numbers provided | Top 6 numbers | Top 3 numbers |
SMS
Increase your response rate by using the targeted messages included in your monthly list.
Create three different campaigns based on the data tiers: Urgent, High, and Low, and use the following recommendations:
URGENT | HIGH | LOW | |
|---|---|---|---|
Frequency | Every 2-3 weeks | Once per month | Once per month |
Text top seller numbers | All Mobile provided | Top 6 Mobile | Top 3 Mobile |
Direct Mail
Here is a complete guide for “Direct Mail: Letters and Postcard Best Practices“. It includes personalization through targeted messages and targeted testimonials, visual consistency, credibility enhancement, and much more.
Frequently asked questions:
How is my data organized and prioritized?
We have built a proprietary algorithm following the 80/20 principle to help you prioritize which properties should go to the Urgent, High, and Low. Here is an illustration and high-level overview of how we separate them into tiers. After segmenting the lists we use our Marketing cadence and Action Plans expertise to coordinate the different lists based on your custom marketing needs and channels.
Why is there an overlap within my lists?
Each list will have a small overlap (intentional). Primarily urgent properties will repeat every month on every marketing channel on purpose. These properties are the most likely to sell at a discount and you should try to connect with those sellers on all channels ASAP. All properties in these lists fit your buy box.
What records should I skiptrace every month?
We recommend you skiptracing only the new records you will be receiving each month. The number of properties we recommend for skiptracing will be specific in your monthly marketing list.
Why is my urgent list not converting significantly more than the other lists?
Our data tiering process allows us to identify what properties are more likely to sell at a discount in the next 12 months. Sometimes we must wait at least 6 to 12 months before analyzing and making adjustments.
What if I run out of properties to text or call during the month?
When redialing or re-texting we recommend always starting with the lists based on the tiers (urgent first, high second, low, third) and filtering first the hidden gems. If you are running out of properties every month or have too many properties please let us know so we can adjust your marketing needs. The goal is for us to deliver only what you can handle every month.
Partnership
