At 8020REI, properties are automatically assigned to Urgent, High, or Low Action Plans based on their overall investment potential. This potential is quantified through a scoring system that blends two core indicators: the Likely Deal Score and the BuyBox Score. This article explains how the system works and how your properties are prioritized accordingly.
1.Components of the Property Score
Each property is evaluated using three key metrics:
Likely Deal Score (0–100)
Measures seller motivation based on distress indicators such as:
Foreclosure
Divorce
Bankruptcy
High Equity
Absentee ownership
Vacancy
And more...
BuyBox Score (0–100)
Measures how closely a property matches your investment criteria, including:
ZIP code
Owner type
Property type
Years of ownership
Year built
LTV ratio
If a property has a BuyBox Score of 0, it will not be assigned an Action Plan — even if its Likely Deal Score is high.
Final Score (8020REI Score) – Ranges from 0 to 1000
This is a composite score generated from both the Likely Deal Score and the BuyBox Score. It determines a property's overall value within your investment strategy.
Where to See Property Scores
You can view each score directly from the Property View in your domain. If any score is missing from your columns, simply enable it via the display settings.
How Action Plan Categories Are Assigned
The final 8020REI Score, along with your marketing goals, is used to determine a property's category:
| Category | Score-Based Logic | Contact Frequency |
|---|---|---|
| ? Urgent | Top 5% of your list, or Score ≥ 746, or 25% of your minimum marketing goal | Every 30 days |
| ? High | Next 20% of properties or scores ≥ 545, adjusted by remaining marketing allocation | Every 60 days |
| ? Low | All remaining properties needed to reach your maximum marketing goal | Every 90 days |
Properties must meet a minimum BuyBox Score to qualify for an Action Plan.
Dynamic Assignment
Action Plans are assigned automatically based on updated scores and list availability. This means your highest-potential properties always receive priority attention — ensuring efficient use of your budget and time.
Summary
The 8020REI Score is the key driver behind your property prioritization.
Action Plans are tiered into Urgent, High, and Low, depending on score thresholds and your set marketing goals.
Only properties that match your BuyBox (BuyBox Score > 0) will be activated in campaigns.
Need Help Understanding or Adjusting Your Action Plan Thresholds?
We’re here to help you interpret your property scores and fine-tune your outreach strategy.
Contact your Customer Success Manager, or
Email us at support@8020rei.com
