Making timely adjustments to your BuyBox settings is essential to ensure your upcoming property lists are accurate, aligned with your strategy, and delivered on schedule.
This guide will help you plan, communicate, and execute BuyBox changes effectively, ensuring a smooth monthly data delivery process.
Timing Recommendations:
- To ensure your changes are processed in time, we recommend submitting any updates to your BuyBox at least 10 days before your list commitment date.
Example:
If your list is scheduled to be delivered on the 1st of the month, the ideal window to request BuyBox adjustments is between the 15th and 16th of the previous month.Notify Your Account Manager
BuyBox changes are not applied automatically. To ensure your updates are executed, please communicate any changes directly to your Account Manager.
Early communication allows us to:
Review the request
Confirm feasibility based on data availability
Apply changes before list generation begins
Once your request is submitted, your Account Manager will review and confirm the changes with you to ensure they align with both your goals and the available data in your markets.
What Can Be Adjusted?
Your BuyBox includes the filters that define which properties you receive. Adjustments may include:
Modifying your list size based on your monthly marketing goals
Adding or removing filter criteria (e.g., equity, property type, absentee status, etc.)
Expanding or narrowing your geographic target areas
Any BuyBox change should align with your marketing goals across channels. A more restrictive BuyBox may reduce your list size and affect outreach volume for SMS, direct mail, or calling.
Late Changes May Delay Delivery
If BuyBox changes are submitted too close to your scheduled list date, we may not be able to implement them until the following cycle.
This could result in:
Receiving your list based on your previous BuyBox settings
A delay in data delivery, especially during peak processing periods
Summary: Best Practices
To ensure your BuyBox changes are applied correctly and without delay:
Submit changes 10+ days before your list delivery date
Communicate directly with your Account Manager
Align changes with your marketing goals
Confirm all updates before the list is generated
Adjusting your BuyBox is a powerful way to refine your strategy and target properties that fit your current acquisition plan. Let your Account Manager know as early as possible so we can ensure a smooth update.