Our goal is to learn from every interaction so we can communicate more clearly and better serve sellers in the future.


What We Pay Attention To

When higher estimated values are included in outreach, we closely observe how homeowners respond and how conversations progress. We focus on three core areas:

1. Homeowner Engagement

We look at whether higher estimated values encourage more homeowners to reach out and start a conversation.
This helps us understand if our messaging is effective in prompting interest and dialogue.


2. Conversation Quality

Starting a conversation is important, but clarity and trust matter more.
We evaluate whether homeowners feel comfortable continuing the discussion once we review property details and explain how final pricing works.

This helps us ensure our communication remains respectful and aligned with homeowner expectations.


3. Follow-Through

We assess whether homeowners who continue the conversation feel confident moving forward after receiving a refined, property-specific evaluation.

This tells us whether our process supports informed decision-making without pressure or confusion.


Maintaining Trust & Transparency

Protecting our reputation and the homeowner experience is a top priority. To do this, we pay close attention to:

  • Seller Intent: Are we connecting with homeowners who are genuinely considering selling, or those who are only exploring numbers?

  • Feedback Patterns: When homeowners decide not to move forward, we listen carefully to understand whether pricing clarity played a role.

This feedback helps us improve how we communicate and set expectations.


Why This Matters

This evaluation process allows us to continuously refine our outreach so that:

  • Initial estimates are responsible and realistic

  • Conversations remain honest and professional

  • Homeowners feel informed, not misled

The goal is not higher numbers, but better conversations and better outcomes for homeowners who are truly exploring a sale.


Our Commitment

We are committed to:

  • Clear explanations

  • Respectful conversations

  • Continuous improvement based on real homeowner feedback

Every interaction helps us improve how we serve sellers and communicate value.