Knowledge Base

Three Categories of Data to Submit

The Feedback Loop accepts three categories of data. Each one teaches BuyBox IQ something different about your market.

1. Results

Closed deals — Properties you put under contract or purchased. This is the most valuable signal — it tells BuyBox IQ exactly what a winning property looks like in your market.

Leads & appointments — Properties where the owner expressed interest or you scheduled a meeting. These signals refine the “likely to sell” model even when a deal does not close.

2. Opt-Outs

Dead leads — Opportunities that are inactive or where the owner is no longer interested. Flagging these prevents wasted outreach in future deliveries.

Litigators — Property owners known to pursue legal action against marketers. Submitting these protects you and other clients from compliance risk.

Do Not Contact (DNC) — Homeowners who asked not to be contacted. These are scrubbed from future lists to keep your outreach compliant and your reputation clean.

3. Number Status

Wrong numbers — Phone numbers that are disconnected or reach the wrong person. Removing these improves skip trace accuracy across the platform.

DNC numbers — Numbers on Do Not Call registries or where the owner explicitly requested no calls.

Decision makers — Verified contact numbers confirmed as the actual property owner or decision maker. These positive signals help the system prioritize the best contact paths.

The 3-Step Process

Submitting your feedback takes minutes, not hours. Three steps, once a month.

Step 1: Download the template — Access the 8020REI Feedback Loop template at feedback.8020rei.com/start. Make a copy before editing.

Step 2: Fill with outcomes — Enter your results from the past 30 days: closed deals, leads, appointments, wrong numbers, DNCs, litigators, and Do Not Mail flags. Include as much as you have — partial data is far better than none.

Step 3: Submit — Upload your completed file at feedback.8020rei.com, or email it directly to your CSM. Submit monthly, ideally by the 5th.

CRM Integration Option

If you use Salesforce, Podio, Left Main REI, or REsimpli, you can skip the manual template entirely. Set up a CRM integration and your deal data syncs automatically through the Feedback Loop. Ask your CSM to configure it, or see our CRM Integration & Data Sync Guide for full details.

What Happens After You Submit

Once you submit, the process is automatic. BuyBox IQ analyzes the patterns in your results — which property types converted, which distress signals correlated with deals, which areas performed best. It then refines your targeting criteria so next month's list is sharper and more aligned to your actual success patterns.

Timeline: When You'll See Results

The Feedback Loop compounds over time. Here is what to expect at each stage:

Timeframe	Phase	What Happens
1–3 months	Cleanup	Bad contacts, opt-outs, and DNCs are scrubbed. Your lists get cleaner and your marketing spend becomes more efficient.
3–6 months	Geographic refinement	BuyBox IQ identifies which ZIP codes, counties, and property types produce deals for you. Targeting narrows to your best-performing areas.
6–12 months	Precision targeting	The system has enough data to predict your deals with high accuracy. Cost per contract drops, lead-to-deal ratios improve, and your lists feel like they were hand-picked for your business.