Key point — You receive three channel-specific property lists each month. Your ROI depends on executing the right cadence per channel, using the Feedback Loop, and focusing spend on the 20% of properties that generate 80% of revenue. BuyBox IQ identifies those properties automatically.
Why This Matters
Most investors spend $15k+/month on outbound marketing. A significant portion of that budget reaches sellers who were never going to sell. 8020REI delivers exclusive, precision-targeted seller data combined with proven strategy so the same budget closes more deals.
Our clients have closed $2.1B+ in combined transactions using this system. The difference: they follow the cadence and feed the algorithm.
"Our best lead channel is 8020REI, it has provided more deals than any other source. One month, we even cleared 7-figure revenue!"
Phil Green — IBUY SD (600+ deals/year)
Monthly List Structure
Each month you receive three curated property lists, one per marketing channel:
- Direct Mail — highest-score properties optimized for mailer response
- Cold Calling — phone-ready contacts segmented by motivation tier
- SMS — compliant messaging list with validated mobile numbers
Apply your marketing efforts to each new list during the designated month. The data is optimized for strategic contact frequency — do not carry lists forward without guidance from your CSM.
Cold Calling Cadence
Prioritize dial frequency and efficiency across motivated properties. Segment based on Action Plans (30, 60, 90 days).
| Action Plan | Redial Settings | Numbers to Call |
|---|---|---|
| 30-Day | 3x/day (Week 1), then 3x/week | All numbers provided |
| 60-Day | 1x/day (Week 1), then 2x/week | Top 3 numbers |
| 90-Day | 2x/week | Top 2 numbers |
Voicemail strategy: Leave one voicemail per property per week. More than that reduces callback rates.
SMS Execution
Send SMS campaigns using the monthly SMS list. Key rules:
- Timing: Send between 9 AM and 6 PM local time, Tuesday through Thursday for best response rates
- Frequency: Maximum 2 messages per property per month — respect DNC and opt-out requests immediately
- Templates: Use the 100+ pre-built templates or create custom ones with merge fields for personalization
- Follow-up: Respond to inbound replies within 5 minutes for highest conversion
Direct Mail Strategy
Direct mail targets the highest-scoring properties in your BuyBox. Follow this cadence:
| Action Plan | Mail Type | Frequency |
|---|---|---|
| 30-Day | Handwritten-style + Postcard | Weekly for first month |
| 60-Day | Postcard | Bi-weekly |
| 90-Day | Postcard | Monthly |
Pro tip: Mail both the mailing address and the Golden Address (the latest address returned by skip tracing) to maximize deliverability. If budget is tight, mail the Golden Address first.
The Feedback Loop — Your Competitive Edge
The Feedback Loop is what separates 8020REI from static data providers. Others hand you a list. We give you a system that learns from your results.
After each month, report back:
- Deals closed — which properties converted and at what price
- Leads generated — warm contacts worth continued pursuit
- DNC requests — remove these permanently
- NYI (Not Yet Interested) — deprioritize for future lists
- Wrong numbers — flag for data quality improvement
This data refines your algorithm every month. Clients who submit consistent feedback see measurably better list quality within 2-3 cycles.
"They score every single parcel for us and so, there's a lot more transparency and control over our own data and marketing."
Joseph Back — 500+ deals/year
Key Data Fields to Leverage
- BuyBox Score (0-100): The higher the score, the more closely the property matches your acquisition criteria. Focus marketing spend on 71+ scores.
- Action Plan (30/60/90): Determines contact intensity. 30-day properties have the highest motivation signals.
- Distress Indicators: The top 3 data points that suggest a seller is more likely to accept a discounted offer.
- Last Sale Date / Year Built: Properties with UNFORMATTED or UNKNOWN values typically have lower competition from other investors.
- Golden Address: The most current address from skip tracing. Mail to this address first for best deliverability.
Common Mistakes to Avoid
- Skipping the Feedback Loop. Without feedback, the algorithm cannot optimize. This is the single highest-impact action you can take.
- Carrying lists forward. Each month's list is calibrated to current market conditions. Stacking old lists dilutes targeting precision.
- Blasting the entire list equally. Action Plans exist for a reason — 30-day properties need aggressive pursuit, 90-day properties need light touches.
- Ignoring SMS compliance. Always honor opt-outs immediately. Non-compliance risks carrier penalties and account restrictions.
"The real thing that's changed our business is being able to have transparency into all the data."
Ben Wagner — 200+ deals/year
