The name you use in an SMS message plays a subtle but powerful role in how your message is perceived. At 8020REI, we recommend using names strategically to increase response rates and make your outreach feel more personal.
Why We Use Default Names in Your Templates
Your default SMS templates may already include a pre-set name this is intentional and based on proven behavioral patterns:
Familiarity: Short, widely known names make the message feel less aggressive.
Unisex appeal: Names like Alex, Sam, or Pat work across most audiences.
Relatability: Friendly names create a more human and less sales-like impression.
These psychological triggers help reduce friction and increase the chances of a response.
Tips for Choosing the Right Name
If you decide to customize the sender name in your SMS templates, keep the following best practices in mind:
Keep it short – 1 to 2 syllables work best
Alternate between genders – test to see which your market responds to
Use names familiar in your local market
Avoid uncommon or overly formal names
Do not use business names or group titles (e.g., "Investor Team")
? Reminder: The name in your SMS doesn’t need to match the person who will eventually make the call. It’s simply a tool to open the door.
What If a Prospect Calls and Asks for the Person in the Text?
While we generally recommend not taking live calls from initial SMS outreach, here’s how to handle it if you choose to:
If you answer the call:
Say something like:
"Yes, [Name] is my assistant (or partner), but they just stepped out of the office. I believe they reached out because we’re looking to buy a house in the area. Is this the right number for [First Name]?"
This gives you time to look up the lead in 8020REI and continue the conversation smoothly.
If you're on the go and can't check the system:
Say:
"I’m not in front of my computer at the moment — could you confirm the name and property address we texted about?"
This keeps the conversation open without creating confusion or distrust.
Why We Don’t Recommend Taking Live Calls at This Stage
Initial SMS messages are designed to generate a response — not to close a deal. Live calls from unqualified leads can:
Lower your overall conversion
Lead to rushed or awkward conversations
Disrupt your structured follow-up process
Recommended flow: SMS → Response → Lead Qualification → Scheduled Call
Using SMS Tools Like LaunchControl
If you're using a platform like LaunchControl to send your SMS campaigns:
Set the name in your message templates or sender settings
Test different names across campaigns and track response rates
Keep naming consistent within each campaign for easier tracking
Summary
Use short, familiar, gender-neutral names for better engagement
The name is just a tool to create rapport — not your actual caller
Avoid business names or overly formal options
Prepare a simple script in case a lead calls asking for that person
Stick to a structured outreach flow for the best results
Still have questions about message strategy or want help testing name options? Book a call with our Marketing Strategy team we’ll help you optimize every detail.