The name you use in SMS messages affects how people respond. At 8020REI, we recommend using names strategically to increase response rates and make your outreach feel more personal.

? Why We Use Default Names

Your SMS templates may already include a pre-set name. This is intentional and based on what works:

  • Familiarity: Short, common names feel less aggressive
  • Unisex appeal: Names like Alex, Sam, or Pat work for most people
  • Relatability: Friendly names feel more human and less sales-like

Tips for Choosing the Right Name

If you want to customize your SMS sender name:

  • Keep it short - 1 to 2 syllables work best
  • Test different genders - see which your market responds to
  • Use names familiar in your local area
  • Avoid uncommon or overly formal names
  • Don't use business names (like "Investor Team")

? What If Someone Calls Asking for That Person?

We generally recommend NOT taking live calls from initial SMS outreach. But if you do answer:

Say this: "Yes, [Name] is my assistant, but they just stepped out. I believe they reached out because we're looking to buy a house in the area. Is this the right number for [First Name]?"

This gives you time to look up the lead and continue smoothly.

⚠️ Why We Don't Recommend Live Calls Yet

Initial SMS messages are meant to get a response - not close deals. Live calls from unqualified leads can:

  • Lower your overall conversion rates
  • Lead to rushed or awkward conversations
  • Disrupt your structured follow-up process

Better flow: SMS → Response → Lead Qualification → Scheduled Call

Using SMS Tools Like LaunchControl

If you're using platforms like LaunchControl:

  • Set the name in your message templates
  • Test different names and track response rates
  • Keep naming consistent within each campaign

Quick Summary

  • Use short, familiar, gender-neutral names
  • The name is just a tool - not your actual caller
  • Avoid business names or formal options
  • Have a simple script ready if someone calls
  • Stick to your structured outreach process

Questions about message strategy or want help testing name options? Book a call with our Marketing Strategy team for optimization help.