Identifying your highest scoring properties is key to prioritizing your marketing outreach. Properties with high scores typically match your BuyBox closely and contain multiple distress signals making them ideal candidates for direct mail, SMS, or calls.
What Is the Property Score?
Each property in your list is assigned a score based on:
Distress signals (e.g., absentee, vacancy, equity issues)
Alignment with your BuyBox filters
Ownership and property characteristics
Note: Scores reflect how well a property matches your ideal acquisition profile — the higher the score, the better the fit.
How Do I View My Highest Score Properties?
Identifying your highest scoring properties is key to prioritizing your marketing outreach. Properties with high scores typically match your BuyBox closely and contain multiple distress signals — making them ideal candidates for direct mail, SMS, or calls.
What Is the Property Score?
Each property in your list is assigned a score based on:
Distress signals (e.g., absentee, vacancy, equity issues)
Alignment with your BuyBox filters
Ownership and property characteristics
Note: Scores reflect how well a property matches your ideal acquisition profile — the higher the score, the better the fit.
How to Find High-Scoring Properties
To locate your top-scoring leads:
Navigate to your Properties list view
Click the Filter icon
Apply filters such as:
Score greater than 70
Distress Points greater than X
Avatar = Yes (if applicable)
If you don’t see “Score,” “Avatar,” or “Distress Points” in your table, click “Customize Columns” and add them manually.
Recommended Approach for Direct Mail
If you’re planning to launch a direct mail campaign:
Start with properties where Score > 70
If that yields too few records, expand in steps of 5 points:
Score > 65
Score > 60
And so on, until you reach the desired quantity
This helps you prioritize the best leads without overextending your budget.
Use Your Property Matrix for Planning
Your Property Matrix (BuyBox Sheet) shows how many properties fall into each score range. It’s a useful reference for:
Estimating list volume
Planning multi-step campaigns
Balancing quality vs. quantity in your outreach
If you don’t have access to your Matrix, reach out to your Account Manager.
Pro Tips for List Segmentation
Stack filters: Combine Score with other signals (e.g., absentee, length of ownership) to tighten your list
Update monthly: Property data and scores change over time — always use the latest list
Customize by channel: For example:
Mail: Score > 70
Cold Call: Score > 60 + Absentee
SMS: Score > 65 + Vacant or Recent Sale
Remember: A property with a high score is more likely to convert, especially when paired with the right message and channel.
? Need Advanced Help?
If you’d like help refining your segmentation or reviewing your filtering strategy, submit a support ticket or book a call with your Customer Success Manager.
We’ll walk you through:
How to layer filters for precision
How to align your outreach with your marketing goals
How to scale campaigns while maintaining quality
✅ Summary
Use filters like Score > 70 to find your highest-priority properties
Expand in increments of 5 to build volume
Reference your Property Matrix to plan ahead
Stack filters and update monthly for best results
Reach out for support with advanced strategies
The better your list, the stronger your results we’re here to help you work smarter, not just harder.
