Identifying your highest scoring properties helps you prioritize your marketing outreach. High-scoring properties match your BuyBox closely and have multiple distress signals - making them ideal for direct mail, SMS, or calls.
? What Is the Property Score?
Each property gets a score based on:
- Distress signals (absentee, vacancy, equity issues)
- How well it matches your BuyBox filters
- Ownership and property characteristics
Higher score = better fit for your acquisition profile
How to Find High-Scoring Properties
To locate your top-scoring leads:
- Go to your Properties list view
- Click the Filter icon
- Apply filters like:
- Score greater than 70
- Distress Points greater than X
- Avatar = Yes (if applicable)
Don't see "Score" or "Distress Points"? Click "Customize Columns" to add them.
? Recommended Approach for Direct Mail
If you're planning a direct mail campaign:
- Start with Score > 70
- If you need more records, expand in steps:
- Score > 65
- Score > 60
- And so on...
This prioritizes the best leads without overextending your budget.
Use Your Property Matrix for Planning
Your Property Matrix (BuyBox Sheet) shows how many properties fall into each score range. Use it for:
- Estimating list volume
- Planning multi-step campaigns
- Balancing quality vs. quantity
? Pro Tips for List Segmentation
Stack filters: Combine Score with other signals (absentee, length of ownership)
Update monthly: Scores change over time - always use the latest list
Customize by channel:
- Mail: Score > 70
- Cold Call: Score > 60 + Absentee
- SMS: Score > 65 + Vacant or Recent Sale
Need Advanced Help?
Your Customer Success Manager can help you with:
- How to layer filters for precision
- Aligning outreach with your marketing goals
- Scaling campaigns while maintaining quality
Quick Summary
- Use filters like Score > 70 to find top properties
- Expand in increments of 5 to build volume
- Reference your Property Matrix to plan ahead
- Stack filters and update monthly for best results
The better your list, the stronger your results. Contact your Customer Success Manager for help with advanced filtering strategies.
