Every property in your list carries two scores that determine how it is marketed. The Likely Deal Score measures seller motivation from distress signals. The BuyBox Score measures how closely the property matches your acquisition criteria. Together, they form the 8020REI Score (0-1000), which drives Action Plan assignment and outreach priority.
The 8020REI Score
The 8020REI Score is a proprietary composite metric ranging from 0 to 1000. It combines the Likely Deal Score and BuyBox Score into a single number that tells you how promising a property is for your specific strategy. Higher scores mean the property is both a good fit for your criteria and the owner is showing signs of motivation to sell.
This score directly determines which Action Plan a property enters:
| Score Range | Action Plan | What It Means |
|---|---|---|
| Highest tier | Urgent | Strong property fit + high seller motivation. These are your best opportunities -- pursue them immediately. |
| Above average | High | Good fit with moderate motivation, or strong motivation with moderate fit. Worth consistent follow-up. |
| Below average | Low | Lower overall potential. Nurture with periodic outreach -- circumstances can change. |
Likely Deal Score (Seller Motivation)
The Likely Deal Score ranges from 0 to 100 and evaluates the probability that a property owner is motivated to sell. It analyzes public and behavioral distress signals including:
| Financial Distress | Pre-foreclosure filings, tax liens, tax delinquency, bankruptcy, and judgment liens. |
| Life Events | Divorce filings, probate/inheritance, deceased owner records. |
| Property Condition | Code violations, vacant property flags, and deferred maintenance indicators. |
| Ownership Signals | Absentee ownership, out-of-state owners, corporate or trust ownership, and years held. |
Properties with multiple overlapping distress signals score significantly higher than those with a single indicator. The score updates as new public records become available.
BuyBox Score (Property Fit)
The BuyBox Score ranges from 0 to 100 and measures how closely a property matches your configured BuyBox criteria. Key variables include ZIP code match, property type, owner type, equity and loan-to-value ratio, years owned, and value range alignment.
A property can score high on BuyBox fit but low on seller motivation, or vice versa. Both dimensions matter for different reasons: a perfectly fitting property with an unmotivated owner will not convert, and a highly motivated seller with a property outside your criteria may not pencil as a deal.
How Scores Drive Your Marketing
The combined 8020REI Score determines three things automatically:
- Action Plan tier -- Urgent, High, or Low, with sub-tiers (High B, Low B, Low C) for finer segmentation.
- Outreach intensity -- Urgent properties get multi-channel contact within 24-48 hours; Low properties receive periodic nurturing.
- Channel priority -- Urgent and High properties are prioritized for direct mail and cold calling in addition to SMS.
Scores recalculate monthly when new data is loaded. A property that was Low last month may become Urgent if new distress signals appear.
Frequently Asked Questions
Can I see what factors are driving a specific property's score?
Yes. The property detail view shows the breakdown of distress signals contributing to the Likely Deal Score and the BuyBox criteria match contributing to the BuyBox Score.
Why did a property's score change between months?
Scores are dynamic. New public records (a foreclosure filing, a lien release, a probate case closing) change the Likely Deal Score. BuyBox Score changes if you modify your BuyBox criteria or if property data is updated (e.g., a sale, a refinance).
Is a high Likely Deal Score always better?
A high Likely Deal Score means more distress signals, which correlates with higher seller motivation. However, heavily distressed properties may also have title complications, liens, or condition issues that affect deal viability. Always perform due diligence regardless of score.
