Key point — Phone statuses classify each contact by their role in the property decision. Accurate classification drives correct Action Plan assignment, improves response rates, and prevents compliance violations.
Status Definitions
Decision Maker
The person with authority to accept or reject offers, negotiate terms, and authorize the transaction. Primary target for negotiations and follow-ups.
Influencer
Does not have final authority, but their opinion significantly influences the Decision Maker. Spouse, adult child, business partner, or trusted advisor. Useful for building trust and facilitating indirect influence.
Agent
Licensed real estate professional representing the owner. May be the best point of contact for listed properties.
Unknown
Role not yet identified. Could be unverified or someone who has not disclosed their relationship to the property. Requires follow-up before assigning a specific action plan.
DNC (Do Not Call)
Contact has requested no further communication. Must be excluded from all outbound SMS and call campaigns. Legally sensitive — violations carry regulatory risk.
Wrong Number
Number does not belong to the property owner or any relevant contact. Likely a skip-tracing error or outdated record. Deprioritize and seek alternate numbers.
Why Accurate Classification Matters
- Assigns the correct Action Plan (e.g., Decision Maker-focused outreach)
- Improves response rate and conversion efficiency
- Prevents DNC compliance violations
- Keeps your contact list clean for better ROI
