Key point — Property Status tracks where each property stands in your acquisition pipeline. It updates dynamically based on calls, SMS replies, and task completions, giving you real-time visibility without manual data entry.
Status Definitions
| Status | Meaning |
|---|---|
| New Lead | Recently added, no contact made yet |
| Contacted | Initial call, SMS, or email sent |
| Interested | Owner has shown interest in selling |
| Under Contract | Currently under a purchase agreement |
| Sold | Successfully acquired or sold |
| Not Interested | Owner explicitly declined to sell |
| DNC | Marked to avoid all future contact, usually by owner request |
How Statuses Update
- Phone calls: Logging a call with an outcome may auto-update the status
- SMS/Email replies: Incoming replies can trigger transitions (e.g., Contacted to Interested)
- Task completions: Notes or completed tasks can prompt context-dependent changes
This automation keeps your pipeline clean and current with minimal manual input. Use statuses to segment marketing campaigns, prioritize high-converting properties, and gain clear visibility into your outreach funnel.
