Knowledge Base

A healthy SMS delivery rate is the foundation of effective seller outreach. Target 90% minimum, aim for 95%+. This guide covers template design, carrie...

Targeted Messages let you send one-time SMS blasts to specific segments of your property list -- outside the regular Action Plan cadence. Use them for ...

8020REI provides you with access to over 100 high-performing SMS templates used in our own real estate operations. However, you may also choose to crea...

Properly managing your SMS conversations by applying the correct disposition ensures that no lead is left behind. This process keeps your pipeline orga...

The name you use in SMS messages affects how people respond. At 8020REI, we recommend using names strategically to increase response rates and make you...

Your SMS Response Rate shows how effective your outreach is at getting people to respond. Understanding this metric helps you improve your messaging st...

Disposition is where your profit is realized or left on the table. A structured dispo process — consistent weekly scheduling, professional materials, stra...

Key point — 8020REI uses two SMS number groups: Prospecting (rotating numbers for cold outreach) and Follow-Up (consistent number for warm leads). Corre...